From suggested advertisements sprinkled throughout your social media to your streaming services’ movie recommendations, your data is being collected because it is valuable. With so much data floating around, it is vital to be able to recognize the difference between Vanity Data and Actionable Data.

It's not enough to have a profitable business model to get your franchisees to feel paying you your royalties is a fair deal for them. At first, the excitement of opening a business and the initial support can temporarily mask issues that may arrive in the future.

Benchmarking is a total necessity for franchise organizations that want to grow while focusing on unit-level economics. Besides looking to industry standards, a franchised company can find the best results doing internal benchmarking by all units to see system-wide averages and set goals for underperforming franchisees.

What does the revolution of cloud computing have to do with your FDD and Franchise Agreement? Probably nothing if you haven't updated your FDD and franchise agreement concerning how you collect data from your franchisees in over a decade, which may be an issue

Listen to the latest Franchise Marketing Podcast interview with Jason McReynolds, founder of Fran Metrics, as he discusses how to set and choose KPI's for #franchisee success.